Divide & ConquerFocus on B-to-B Creative
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"Though the products are from various manufacturers, the Don truck theme ties the products specifically to us. Moreover, all the items included are not only new but in stock — important factors for a distributor serving trend-conscious customers," Baiden says.
Don has six distribution centers — in or near Chicago, Philadelphia, Atlanta, Dallas, Los Angeles and Ft. Lauderdale, Fla. — and a fleet of 101 trucks. This differentiates it from most of its mid-sized foodservice equipment distribution competitors, and, it believes, gives it an edge in servicing customers quickly and efficiently.
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