One-to-One Marketing
Direct-mail marketers are ahead of the pack when it comes to personalized printing, and catalogers aren’t far behind.
To be sure, personalization isn’t a new opportunity for catalogers. They’ve been practicing it for many moons — ink-jetting offers on covers, recipient addressing and tracking data. But database-integration technologies and manufacturing tools have matured to enable catalogers to think beyond the white label box and take full advantage of one-to-one campaigns. This is just what one cataloger has done.
- Companies:
- Vertis, Inc.
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