Case Study: Digital Catalog Boosts Engagement, Sales for Brahmin

Helping Brahmin create its digital catalog is Zmags, a rich media platform provider. The retailer chose Zmags for a couple of reasons: one, its page-flip technology made the digital catalog look and feel like an online magazine, which was particularly important to the fashion brand; and two, the digital catalog could tie into Brahmin's web analytics, enabling it to get a better understanding of how consumers were shopping and using the catalog, something it couldn't get from the print version.