Suppliers to Security Forces
Ten days before Sept. 11, Jason Beck, a former hand-to-hand combat instructor for the Marine Corps, invested $100,000 and launched Diamondback Tactical, a direct marketing company selling special operations and tactical law enforcement equipment.
In just four years the company has grown into a $34 million a year business selling tactical gear and supplies to the U.S. military and homeland security forces at the state and federal level.
But even before Sept. 11, Beck was noticing a shift in military procurement. World events were leading many officers to specify more gear and accessories for Special Operations stationed in the United States and abroad. The War on Terror has only heightened the government’s need for those product lines, Beck says.
Today, Peoria, Ariz.-based Diamondback Tactical sells primarily to government agencies, armed forces, police and military personnel. While no company wants to benefit from terrorist acts, Diamondback Tactical, having foreseen a sea change in military appropriations pre-Sept. 11, was able to provide the military and homeland security forces the products they needed post-Sept. 11 to help secure the peace in a changing world.
“Many of our proprietary products save lives in the field,” says Jeff Huitt, chief operations officer and chief financial officer at Diamondback. “We know that for a fact, and that’s a key motivating factor to us.”
Beck, president and CEO, agrees, adding: “There is nothing like getting a call from a parent thanking us for saving his son’s or daughter’s life because of our products. It honestly makes us know we are doing the right thing every day.”
And that motivation is a driving force behind Diamond-back Tactical’s phenomenal growth. But make no mistake: Growing a company by 340 percent in just four years results in more than a few challenges. The pace is exhausting; 16-hour days are common. Individual vendors and employees become crucial partners in company strategy.