Customer Service: Personalize Customer Interactions to Create Lasting Buzz

Being personal with customers means striving to know and relate to each and every one as a person, says David Freemantle, author of “The Buzz: 50 Little Things That Make a Big Difference to Worldclass Customer Service” (Nicholas Brealey Publishing; www.nbrealey-books.com).

Providing a personal approach means giving a little bit of yourself to the customer. And doing so lets customers see past any artificial system imposed by the business and get to know the real you.