Customer Loyalty: Three Tips for a Better Loyalty Program
By
Matt Griffin
and Catalog Success
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Loyalty programs have a straightforward purpose in the customer relationship. A virtual bribe, the loyal program serves to entice the customer to come back to you time and time again, write officials at MarketLive, an e-commerce technology firm, in their recent whitepaper, “Five Keys to Building Customer Loyalty.” Some tips on developing and maintaining a successful online loyalty program shared by the authors:
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- Companies:
- MarketLive
- People:
- Matt Griffin
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