Customer Loyalty is Everything (But Not in the Way You Might Think)

Moving the Needle Through Mobile
To no surprise, mobile is significant, but mostly as a tool for keeping up with customers, rather than the competition. We see mobile as the customer's self-fulfilment channel, through which they can browse and research while on the move. And the research supports that view. More than a third of consumers use their mobile devices to check inventory en route to a store (38 percent) and to research a particular product when inside the store (34 percent).