Customer Loyalty is Everything (But Not in the Way You Might Think)
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Retailers are already aware of the speed at which their industry is evolving and, yes, the agility with which online pure-plays can respond to and drive these changes will continue to put pressure on their traditional counterparts. However, our research shows that by understanding consumers’ needs across the various touchpoints, retailers can help to maintain and maximize their customers’ existing loyalty instead of simply battling the competition.
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- People:
- Peter Drucker
- Places:
- US
Stefan Schmidt
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