Customer Loyalty is Everything (But Not in the Way You Might Think)
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But how far is this innovation aligned with the needs of customers? How successful is it in driving loyalty? Together with Accenture and SAP, hybris commissioned Forrester Consulting to identify how the omnichannel tactics of middle- and large-market retailers are meeting the expectations of their customers. The research — which included in-depth surveys with more than 250 larger U.S. and European retail and manufacturing decision makers, as well as more than 1,500 multichannel shoppers — revealed some interesting conclusions.
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- People:
- Peter Drucker
- Places:
- US
Stefan Schmidt
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