Profile of Success: A Leg to Stand On

Africa, a Web marketing consultant (you can see her E-Commerce Insights column on pg. 31), wound up consulting on Classic Designs for several years, Desrochers notes.

WHY CLASSIC DESIGNS BY MATTHEW BURAK HAS SUCCEEDED: “It’s about the product,” Desrochers says. “We’re selling to the upper end, and our product reflects that. It’s well-made, highly detailed, has good scale and good proportion. In a world where there are a lot of mass-produced products, we carved out a niche for that — more highly detailed wood turning.”