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Once the details are entered and personalization is complete, the user, the order and delivery is processed by the retailer's current e-commerce software. From the customer's standpoint, the retailer is providing an easy-to-use, "no fuss" checkout process. The gifter chooses an item and only has to provide the email address of the recipient. Then, it allows the gifter to give a personalized card with choice of images, message and photo if desired. It even virtually gift wraps the item, allowing the gifter to choose wrapping paper for the gift. Finally, when happy with all of desired choices at checkout, the only information needed is the email address of the gift recipient.
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- Monika Kochar
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