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Smartgift works by seamlessly integrating with retailers’ already-existing e-commerce platforms by providing a widget within the online product catalog. If a customer chooses to check out with Smartgift, the platform launches the personalization platform for the item. Each platform is customized to the retailer's preference, leveraging attributes that are unique to the retailer and encouraging a strong cross-channel brand experience.
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- Monika Kochar
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