The Blurring Lines of Channel Convergence
9. The birth of a fourth screen: the iPad. It's hard to imagine that the first iPad became available just one year ago. It's amazing that in such a short period of time we've seen the birth of a new computing device that arguably represents the new fourth screen. The iPad is a true convergence device and, in many ways, took the attention off of those other three screens, displacing 7 percent of traditional computer sales.
That’s a lot of change in just 12 months. What do the next 12 months hold? What does convergence look like in three years? The future is fuzzy, but this is for sure: convergence is here. In a big way.
Dan Shust is executive director at RI:Lab, Resource Interactive, a digital marketing agency. Dan can be reached at dshust@resource.com.
- Companies:
- Internet Retailer
- Netflix
- Places:
- Victoria
