Omaha Steaks: Focus on Fulfillment

Product Presentation

The ability to visually communicate the product’s taste, texture and quality is essential for any food catalog, and at Omaha Steaks that boils down to one thing: photography.

“It’s absolutely critical to our presentation,” Simon says. As a result, photography is allotted a large portion of the company’s budget, as the cataloger mostly outsources to professionals who specialize in food photography.