Omaha Steaks: Focus on Fulfillment

Omaha Steaks at a Glance
Headquarters: Omaha, NE
Primary Products: Aged beef, pork, lamb and veal
Employees: 1,800, with 1,000 more hired during the Christmas season
Annual Company Revenues: $300 million
Sales Generated from Direct Mail: 50 percent of consumer business
Number of Retail Stores: 75
Number of Divisions: Five
Spinoffs: A la Zing, an online prepared-foods retailer