Circ Planning for Next Season: 13 Key Questions to Ask, Part 1

Consider these questions before finalizing your circ plans:
1. Do you have incremental list universes of housefile and/or prospect names that can be mailed above breakeven based on past results? The first step in planning next season’s circ is to outline the list universes of the prospecting lists that are available. Which lists are available with what quantities of proven circ?