Circ Planning for Next Season: 13 Key Questions to Ask, Part 1

In the first installment of this two-part series on catalog circulation planning and what issues/problems to watch for, this week I provide the first six of 13 points to consider before finalizing your circ plans.

Too often catalogers go right to the details of planning their circ — list by list and segment by segment — without taking the time to examine the big-picture issues of circ planning. Step back and consider the issues. Circ planning should be a more robust exercise than simply mailing every list that’ll perform above breakeven.