5 Steps to Maximizing Online Revenues This Holiday Season
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Jay Smith
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5. Establish a timeline for testing to ensure your site is ready. The best adjustments allow for continuous and seamless scaling to meet high- and low-traffic demands with no trade-off in website performance. Consider the following example:
- By July 1, agree on projected traffic volumes and a load testing plan.
- By Aug. 1, perform load testing in a secure environment (not live traffic). Follow with a plan for adjustments based on test results.
- Complete any necessary changes to your infrastructure and testing by Sept. 15.
With these tips in mind, your e-commerce site will be ready for even the most impatient shoppers. Here's proof: Remember our earlier cautionary tale about one of our retail clients? By taking smart, proactive steps like those mentioned here, and implementing a truly scalable solution for traffic spikes and maximum performance, it saw a three-time increase in page visits per day, two-time increase in revenue and 100 percent uptime.
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