5 Steps to Maximizing Online Revenues This Holiday Season
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Jay Smith
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One cautionary tale is one of our clients that owns and operates official online stores for popular video games. Prior to working with Lagrange Systems, it ran a promotion that spiked traffic, causing a 24-hour application outage on Black Friday 2012. This one error resulted in significant lost revenue. However, the error led to a much better solution as evidenced by its 2013 successes noted below. With so much riding on holiday sales, can your online business risk a similar event?
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Jay Smith
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