5 Steps to Maximizing Online Revenues This Holiday Season
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Jay Smith
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It's no secret that holiday sales account for the vast majority of retailers’ annual revenue. Cyber Monday alone accounted for $2.29 billion in sales last year, and that number is expected to grow annually as more shoppers use their digital devices. Yet too many retailers, especially small or midsize companies, neglect taking the essential technology steps that will ensure a thriving and robust holiday season. Instead of planning ahead and preparing their websites to scale with the holidays’ cyber crowds, some retailers try to make do with what they already have in place. This means their most valuable and lucrative customers could experience a poorly performing website, payment delays, and even lost orders or failed purchases.
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