Chiasso’s Revamped E-Mail Program Yields 35% Sales Gain

Chiasso’s current e-mail blast campaigns are sent to its active file and further segmented to Chicago residents and shoppers of the company’s store. For those looking for increased contact, the company has created the Chiasso In-Crowd. Subscribers of this list are sent exclusive offers and sneak peeks of upcoming catalogs and merchandise in addition to all the other e-mail blasts.