Catalog Doctor: Sure Things
PATIENT: Doc, I hope to keep my catalog healthy during this economic epidemic. I've slimmed down by cutting overhead. Now I need to focus on marketing. But it's got to be low or no risk. Any sure things that I can count on to deliver results?
CATALOG DOCTOR: There are no "sure things." But like fruits and vegetables can help keep your body in shape, here are two prescriptions to help your catalog health.
- Companies:
- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
