Industry Eye: Case Study - Green Valley Pecan Co. Is Nuts About Its Revamped Marketing Database

In that time, Green Valley’s sales and profits have increased each year, with total revenues this year surpassing $1 million. The merchant operates one store, a catalog and an e-commerce website.

A database that was a mere listing of customers who’d purchased from Green Valley Pecan one way or another impeded the company’s ability to effectively resell to past patrons. And without regular merge/purge processes and National Change of Address updates, many of the names on that list were useless. AIR has helped clean that up.