Bluefly Lets Consumers Scan for Content and Coupons With  Camera Phones

Bluefly, an online retailer of designer fashion and accessories, has incorporated quick response (QR) code technology into its recently launched television advertising campaign, Closet Confessions.

The campaign, which launched on Bravo Media's various platforms in September, is a series of 45-second spots that feature celebrities giving tours of their closets and sharing stories about their lives. ScanLife's mobile barcodes, or QR codes, give viewers instant access to additional video content or a $30 off coupon when they scan the codes with their camera phones using a barcode  scanning application.

Prospecting: Bluefly Lets Consumers Scan for Content and Coupons With Camera Phones

Prospecting: Bluefly Lets Consumers Scan for Content and Coupons With  Camera Phones