Active Retailers on Facebook Find Black Friday Success
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Other retailers who ran similar promotions saw comparable results. Here's a list of the top 10 retailers that saw the most Facebook "like" growth from Nov. 16 to Nov. 26:
- Burlington Coat Factory, 1106 percent
- Bed Bath & Beyond, 149 percent
- Limited Too/Justice, 63 percent
- A.C. Moore, 54 percent
- Toys"R"Us, 31 percent
- Cost Plus World Market, 30 percent
- Casual Male, 26 percent
- Macy's, 26 percent
- Bebe, 26 percent
- OfficeMax, 24 percent.
While having a bigger Facebook fanbase is a positive as it allows retailers to provide an optimal brand experience by merging physical and online worlds into a single entity, how Facebook "likes" are translating into sales has yet to be seen. However, with millions of consumers inviting brands into their intimate online space — i.e., their Facebook page — retailers have a branding and promotional opportunity like no other.
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Meredith Cunningham
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