Active Retailers on Facebook Find Black Friday Success
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<%2Fa>%20on%20retailers’%20growth%20on%20Facebook%20conducted%20by%20marketing%20agency%20Media%20Logic.%20The%20study%20spanned%20from%20July%202010%20to%20September%202010,%20and%20saw%20over%20100%20retailers%20grow%20their%20fanbase%20by%20exceptional%20margins.%20The%2010%20days%20leading%20up%20to%20Black%20Friday%20weekend%20were%20no%20different,%20and%20retailers%20"liked"%20what%20they%20saw.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fblack-friday-benefits-retailers-facebook%2F" target="_blank" class="email" data-post-id="8457" type="icon_link">
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Macy's Facebook page, for example, promoted special events; offered free shipping, coupons, gift guides, exclusive sneak peeks for Black Friday; and partnered with the Make-A-Wish Foundation to donate funds to the charity. This activity helped the department store experience a 26 percent increase in "likers."
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Meredith Cunningham
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