Active Retailers on Facebook Find Black Friday Success
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<%2Fa>%20on%20retailers’%20growth%20on%20Facebook%20conducted%20by%20marketing%20agency%20Media%20Logic.%20The%20study%20spanned%20from%20July%202010%20to%20September%202010,%20and%20saw%20over%20100%20retailers%20grow%20their%20fanbase%20by%20exceptional%20margins.%20The%2010%20days%20leading%20up%20to%20Black%20Friday%20weekend%20were%20no%20different,%20and%20retailers%20"liked"%20what%20they%20saw.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fblack-friday-benefits-retailers-facebook%2F" target="_blank" class="email" data-post-id="8457" type="icon_link">
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Of the 100 companies that participated in the first study, the most "liked" retailers on Facebook grew their fanbases by 10 percent in the 10 days leading up to Black Friday. How did they do it? They offered special promotions or simply asked to be liked. Retailers that didn't offer a promotion of any sort averaged only 1.8 percent growth.
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Meredith Cunningham
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