Customer Retention: Big Data Helps Rue La La Reactivate Lapsed Customers

Rue La La used BrightTag Fuse, a solution for real-time, cross-channel profile integration, to match data in the cloud instantly. The speed at which this occurred saved Rue La La time and money, and didn't require the retailer to reset browser cookies when customers revisited its website. By building unified customer profiles in the cloud, Rue La La can optimize targeting criteria in real time and focus its ad spend on dormant customers, rather than retargeting every person visiting the Rue La La website.