Big data has been a buzz phrase within the retail industry for the past year or more. That said, get 10 retailers in a room together and you might get 10 different definitions for what the term means. For Rue La La, an online flash-sales retailer of women's fashion apparel and accessories, big data meant connecting information across vendors to help it create targeted marketing campaigns to reactivate dormant customers.Â
Eric Sherman
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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