Customer Retention: Big Data Helps Rue La La Reactivate Lapsed Customers

Working with BrightTag, a provider of real-time, cloud-based marketing technologies, Rue La La segmented inactive customers and targeted them with relevant display ads. The campaign required Rue La La to match data between its CRM system and retargeting vendors.

"Customer data is one of our most valuable assets, but leveraging it across disparate collection points is a big challenge," said Eric Sherman, senior manager, acquisition marketing for Rue La La, in a BrightTag press release. "BrightTag solved that in short order by giving us a way to connect data and make it actionable."