Benefiting From Multiple Marketing Models, Part 1
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Paul Becker
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What I find works best with growth strategies is to try to simultaneously test a few markets, product assortments and channels to identify the sweet spots as quickly as possible.
In part two of this series, to be published tomorrow, I'll discuss multichannel and customer segmentation strategies.
Note: Though not addressed here, before you develop your strategies, conduct market analysis (e.g., market segmentation, trends, growth drivers, etc.), competitive analysis (e.g., product portfolios, pricing, channels, etc.) and a SWOT analysis to guide you.
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Paul Becker
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