Benefiting From Multiple Marketing Models, Part 1
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Paul Becker
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Armed with this research, we developed a product line as well as pricing and merchandising strategies, and launched a brand to increase sales in existing sales channels and to develop new market segments.
The results included the client's best sell-in to retailers in years, a partnership with a national retail chain for the product launch, and the ability to target a growing consumer market segment where there was less competition.
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Paul Becker
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