Benefiting From Multiple Marketing Models, Part 1
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Paul Becker
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Competitive Strategies
Competitive strategies refers to market segmentation, development indexes, product portfolio, pricing (different than prices), "driver items," sales channel and other strategies that determine how you will compete in the future.
Let's consider category and brand development indexes (CDI and BDI). The indexes allow you to quantify which markets are most attractive, help you identify where you underperform and overperform, and why, helping you increase sales in existing markets and prioritize new growth opportunities.
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Paul Becker
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