Cataloger Spotlight
Behind Lane Bryant’s Name Change

By
Joe Keenan
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What You Can Learn
After unsuccessfully trying to renegotiate the licensing agreement with the management of Charming Shoppes, the current parent company of Lane Bryant, Redcats USA braced itself for a name change. The firm, which also mails Metrostyle (renamed from Lerner New York in 2006), KingSize, Chadwick’s, TGW, The Sportsman’s Guide and Roaman’s, among others, was given a year to plan the name change before implementing it.
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