B-to-B Marketing: Four Quick Tips
What conference would be complete without a 50 ideas in 50 minutes session? Terry Jukes, former CEO of G. Neil Cos., who heads up Fort Lauderdale, Fla.-based consulting firm, B2B Direct Marketing Intelligence, reeled off close to that many tips for B-to-B catalogers during his session at the recent MeritDirect Business Mailer’s Co-op Conference in White Plains, N.Y. Here are some of his more noteworthy tips:
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