An Omnichannel Truce Between Online and Physical Retail
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Calling an omnichannel truce opens a dialog on how all channels can support each other and makes better use of owned assets in service of the customer.
April Dunford is the COO of Tulip Retail, a provider of mobile solutions for retail sales associates. She can be reached at april@tulip.io or on Twitter at @aprildunford.
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