An Omnichannel Truce Between Online and Physical Retail
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Though we're seeing this vision play out with personal shoppers at luxury retail stores, the advent of big data and capable store-level computing can bring this type of service to all retailers at all price points.
From wishlists and bookmarks to past purchases and client input preferences, sales associates are able to provide targeted service and make recommendations to customers in a way that very few retailers can. This is a huge opportunity on its own; more than 60 percent of retail executives highlight it as the top capability missing from their stores.
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- Warby Parker
April Dunford
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