Amazon Tests Catalog Search Service

By Gabrielle Mosquera

Seeking to further its mission of enabling consumers to buy anything online, Internet behemoth Amazon.com in May began testing its own catalog search service.

"It's similar to our 'Look Inside the Book' feature," explains Amazon spokesperson Carrie Peters. "It's an easy way for catalogers to have exposure to Amazon's customers. The nice thing is that it's in a format that a lot of our customers are familiar with."