Lowe's Rolls Out Subscription-Based $99 Home Maintenance Services

Lowe's announced this week it was launching HomeCare+, a $99 in-home maintenance services subscription program exclusively for MyLowe's Rewards loyalty members. HomeCare+ will include seven in-home services for regular home upkeep:

• electric dryer vent cleaning;
• HVAC air filter replacement;
• refrigerator water filter replacement;
• electric water heater flush;
• garage door lubrication;
• smoke and carbon monoxide detector battery replacement; and
• light bulb replacement.

The subscription includes two in-home visits per year, with up to seven essential home maintenance services performed at each appointment by local Lowe's store associates. The HomeCare+ subscription also includes a 5 percent savings on items needed to complete services, like HVAC filters, lightbulbs, batteries and refrigerator water filters. HomeCare+ subscribers will also automatically receive Gold status, the highest tier in the MyLowe's Rewards program, which gives them 1.5 points per dollar spent, free delivery, and members-only deals. HomeCare+ gift cards will also be available later this year.

Total Retail's Take: Lowe's is positioning its new home maintenance service as the solution for busy homeowners who don't have time to change a lightbulb or HVAC filter. The press release announcing the HomeCare+ program cited a 2025 report from Today's Homeowner that said nearly 60 percent of U.S. homeowners are putting off home repairs due to cost. Whether it be from a lack of time or worry about the cost of larger home improvement projects, Lowe's is targeting homeowners who want to rest easier knowing that regular home upkeep is being taken care of.

This yet another example of Lowe's pivoting from its roots as just a home improvement retailer to an ownership lifecycle model, moving from one-off purchases for DIY projects to recurring revenue. The maintenance program also ensures more predictable engagement touchpoints with customers and positions Lowe's as a home management partner, not just a retailer.