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The list brokerage business has become so competitive that service is the deciding factor in attracting and keeping customers.
When all is said and done, Bogner suggests measuring your broker by the amount of service he or she provided. He says the most effective quantitative measurements are: responsiveness to needs, communication of product status, presentation and supporting information for list use, success at exchanging lists whenever possible and price negotiations.
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- Companies:
- NRL Direct
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