March 1, 2000
Competitive, Aggressive, Pressure-Cooker, Intense Editor’s Note: Starting with the following profile, each month Catalog Success will spend “a day with a pro,” delving into the daily ins and outs of the workings of a particular segment of the catalog industry. With a phone firmly plastered to his ear, Stephen Bogner haggles with everyone and anyone to get his clients the best lists possible. Bogner, like list brokers everywhere, is a fast-talker with a personality, and he says that is what rules the list brokering industry. “It is a business of personalities,” Bogner says and follows an adage of the late Mal Dunn, founder of
