A Day with a Pro: List Broker

With 25 years of list brokering experience and 13 years as president of NRL Direct in Cresskill, NJ, Bogner offers much insight into the roles of a list broker.

A list broker primarily locates, recommends, tests and evaluates lists for clients. If this sounds mundane, think again.

Consider this scenario: A young catalog client of Bogner’s is cut off from exchanging lists with an established cataloger of the same genre.