A Commitment to its Customers Guides Brooks Brothers

At the National Retail Federation's Big Show in New York City yesterday, Ken Seiff, executive vice president of direct and omnichannel at Brooks Brothers, discussed his company's customer-centric philosophy. Seiff can offer unique insight into this not only because he works for Brooks Brothers, but he comes from a family of Brooks Brothers' customers. His great grandfather, grandfather, father and himself all bought their first suit from the brand.