A Chat with John Economaki, Founder and President, Br
CS: Those guys got lucky.
JE: Yeah! And the publisher told me that for a specialty paper back publication like that, 25,000 sold is bestseller status. And we did that on our own! Here's the copy I wrote, "Don't buy this book unless you have a ladder."
CS: What is your current biggest business challenge, and how do you plan to resolve it?
JE: The avocational woodworking marketplace is contracting, and postage rates continue to rise. This imbalance is problematic from a prospecting viewpoint and is certainly challenging. A significant creative effort will need to be expended by all of us in this industry to survive.