Pasadena

A dapper elderly man stands at Nordstrom's front entrance, humming an Italian tune and smiling at customers as they enter the store's double doors. One woman stops for conversation. A pair of young girls wave to him as they exit the department store, bags in hand. A customer stopped by a few days ago to give him a gift card, just because. Shoppers often pause to take his picture, or even ask him for a hug. Meet Ted DiNunzio, the 99-year-old greeter for the Nordstrom store at Westfield Santa Anita mall who

© Profile of Success, Catalog Success magazine, March 2006 Interview by Matt Griffin Catalog Success: When was the catalog established? John Economaki: Bridge City Tool Works began with a single space ad in the November/December 1983 issue of Fine Woodworking. CS: What is your primary merchandise? JE: A proprietary line of non-powered, precision woodworking hand tools. CS: What is your annual circulation? JE: We no longer produce a "catalog" per se. One of the realities we faced post 9/11 was the contraction of our market. Today we mail several smaller 16-to-32 page offers with total circulation less than 1 million pieces. CS: How did

© Profile of Success, Catalog Success magazine, March 2006 Interview by Matt Griffin Catalog Success: When was the catalog established? John Economaki: Bridge City Tool Works began with a single space ad in the November/December 1983 issue of Fine Woodworking. CS: What is your primary merchandise? JE: A proprietary line of non-powered, precision woodworking hand tools. CS: What is your annual circulation? JE: We no longer produce a "catalog" per se. One of the realities we faced post 9/11 was the contraction of our market. Today we mail several smaller 16-to-32 page offers with total circulation less than 1 million pieces. CS: How did