Matt Griffin Catalog Success

© Profile of Success, Catalog Success magazine, March 2007 Interview by Matt Griffin Catalog Success: When was the catalog established? Arnie Zaslow: ATD has been around since 1931. We celebrated our 75th anniversary last year. That’s not how long the catalog has been around though. We published the first catalog in 1957. The great thing about that is that last year we were in business for 75 years, and this year we celebrate the 50th anniversary of our catalog. CS: What is your primary merchandise? AZ: Institutional furniture and equipment for the business, education, and correctional markets. I think our biggest single

© Profile of Success, Catalog Success magazine, February 2007 Interview by Matt Griffin Catalog Success: When was the catalog established? Dennis Garvey: The catalog was first established very early on in the company, about 34 years ago, back In 1973. The company started in retail and relatively quickly started a catalog business, which really was one of the first in this industry, the military and law enforcement equipment industry. CS: Where are your headquarters? DG: Radcliff, Kentucky. Right outside of Fort Knox. CS: What is your primary merchandise? DG: It’s primarily been military gear, but we’ve expanded into law enforcement

director of sales centers, HP Home © Profile of Success, Catalog Success magazine, July 2006 Interview by Matt Griffin Catalog Success: When was the catalog established? Nikhil Behl: It was established in November, 2002. CS: What is your primary merchandise? NB: HP's consumer direct business in the U.S., entire portfolio of consumer products. More than 4,000 HP home office and supplies, everything from made to order desktops and PCs, as well as inks and paper. Cameras, printers, fax machines. CS: Where did you grow up? NB: New Delhi, India. I went to high school there. I attended a small private

© Profile of Success, Catalog Success magazine, April 2006 Interview by Matt Griffin Catalog Success: When was the catalog established? Steve Singer: It was established in the mid-1990s, but it was a very small venture. I came to it in 2000. CS: Where are the headquarters located? Singer: I run the business from my home in Yearington, Nev., but the physical plant is in Stockton, Calif. CS: And your primary merchandise? Singer: Men's hats and accessories. CS: What's your annual circulation? Singer: This year is 1.6 million. CS: How did the catalog get started? Singer: It was started ... by the original owners,

© Profile of Success, Catalog Success magazine, March 2006 Interview by Matt Griffin Catalog Success: When was the catalog established? John Economaki: Bridge City Tool Works began with a single space ad in the November/December 1983 issue of Fine Woodworking. CS: What is your primary merchandise? JE: A proprietary line of non-powered, precision woodworking hand tools. CS: What is your annual circulation? JE: We no longer produce a "catalog" per se. One of the realities we faced post 9/11 was the contraction of our market. Today we mail several smaller 16-to-32 page offers with total circulation less than 1 million pieces. CS: How did

© Profile of Success, Catalog Success magazine, March 2006 Interview by Matt Griffin Catalog Success: When was the catalog established? John Economaki: Bridge City Tool Works began with a single space ad in the November/December 1983 issue of Fine Woodworking. CS: What is your primary merchandise? JE: A proprietary line of non-powered, precision woodworking hand tools. CS: What is your annual circulation? JE: We no longer produce a "catalog" per se. One of the realities we faced post 9/11 was the contraction of our market. Today we mail several smaller 16-to-32 page offers with total circulation less than 1 million pieces. CS: How did