What Slowdown?

4. Use a multichannel approach. During tough economic times buyers tend to need more reasons to make a purchase, the whitepaper says, so reach out to customers in a variety of ways. Multichannel marketing delivers a more consistent and persistent approach.

Techniques include using e-mail as an alert for follow-up direct mail, e-mail announcing the imminent arrival of a catalog or e-mail to notify recipients to expect to receive a special invitation to an upcoming conference.