6 Questions to Ask When Cutting Catalog Circ, Part 1
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Jim Coogan
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Check back in two weeks for part two of the series, when I'll pose questions four and five that address how to segment "pure" Web buyers and where you obtain e-mail addresses.
Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or jcoogan@earthlink.net.
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- People:
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Jim Coogan
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