6 Questions to Ask When Cutting Catalog Circ, Part 1
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Jim Coogan
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Question: How can you know if you're mailing the optimal catalog circulation if you're a multichannel marketer and are contacting/interacting with your customers via multiple touchpoints?
A three-part answer: This week, in the first of a three-part series on techniques to effectively and profitably cut catalog circulation, I provide a checklist of questions to ask yourself when going about this process. Here are questions one through three; the rest to come in the following weeks.
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- Jim Coogan
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- Santa Fe, N.M.
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Jim Coogan
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