6 Questions to Ask When Cutting Catalog Circ, Part 1
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Jim Coogan
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3. Have you calculated your break-even sales per catalog for your housefile and prospecting circ? Costs for printing and postage have risen dramatically over the past 18 months, changing everyone’s breakeven. Break-even costs rose in 2007 due to the huge increase in postage and again last year based on a series of paper cost increases.
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Jim Coogan
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